Leadership Theories And Qualities Of Leadership - 1537 Words

Effective leadership is essential to the overall success of any organization. Leadership attributes or qualities and leadership theories have been studied by a variety of fields including business, healthcare, finance, political science, psychology, and more. There seems to be a paradigm shift in leadership theories and qualities that is focusing on the relationship of the leader to his or her subordinates as well as the population they are serving. Parris and Peachey state â€Å"leadership is a skill used to influence followers in an organization to work enthusiastically towards goals specifically identified for the common good† (Parris Peachey, 2013, p. 377). The paradigm shift is occurring secondary to the public downfall in recent years†¦show more content†¦The Great Man Theory describes the leader as being born with the necessary characteristics to lead an organization (Leadership Theories, n.d.). Trait Theory expanded on the Great Man Theory stating leaders wh o are born with the characteristics or traits to be a great leader will help them excel as leaders (Leadership Theories, n.d.). Behavioral theories focus on the leader’s behaviors and not their characteristics (Leadership Theories, n.d.). Contingency theories state leadership styles vary based on the environment or situation (Leadership Theories, n.d.). Transactional leadership theories focus on the transaction between leaders and their followers (Leadership Theories, n.d.). Transformational leadership theories focus on the relationship of the leader and their followers and how that relationship impacts the organization (Leadership Theories, n.d.). Servant leadership and transformational leadership are two of the leadership theories being studied as part of the paradigm shift in leadership models. While servant leadership and transformational leadership have many similarities, they also have key differences. Stone, Russell, Patterson describe the difference as â€Å"the transformational leader’s

Progressive Era Essay - 1701 Words

The Progressive Era Have you ever thought about the Progressive Era and the impact our amendments have on it, or the impact it has on our amendments? The sixteenth, seventeenth, eighteenth, and nineteenth show great examples of the Progressive Era. The sixteenth shows the political and social change just like the eighteenth amendment . The seventeenth amendment was the outgrowth of the progressive era, leaving the nineteenth amendment to be the political corruption and social change of the era. All of these amendments have differences and deal with different topics but still had a great impact on the progressive era. Most of these topics in these amendments were very controversial and caused an argument. The eighteenth amendment†¦show more content†¦Progressives lived mainly in the cities, they were college educated, and believed that government could be a tool for change (Benz,2003). The progressive era was a hard time with big changes that made people’s lives harder and made some live better. Money became hard and work became better for women. Women had the best outcome of the era. They got work and the right to vote. Alcohol had a hard time working out in this time. People tried to make, sell, and transport it without being fought but this became hard so the laws were changed. The sixteenth amendment states that â€Å"the congress shall have power to lay and collect taxes on incomes, from whatever source derived, without apportionment among the several states, and without regard to any census or enumeration.† This means that it allows federal government to levy an income tax from all Americans. Income tax allows for the federal government to keep an army, build roads and bridges, enforce laws and carry out other important duties (Fiskin, Forbath, Jensen, 2017). This amendment played a central role in building up the powerful American federal gove rnment of the twentieth century by making it possible to enact a modern, nationwide income tax. The income tax became by far the federal government’s largest source of revenue. The sixteenthShow MoreRelated The Progressive Era Essay798 Words   |  4 Pagesall power rested with the politicians and businessmen. Reformers known as Progressives attempted to undo the problems caused by industrialization. The Progressive movement sought to end the influence of large corporations, provide more rights and benefits to workers, and end the control possessed by party leaders. At the national level, Progressivism centered on defeating the power of large businesses. The Progressive Era was a period in American history in which improving working conditions, exposingRead More The Progressive Era Essay984 Words   |  4 Pages The Progressive Era nbsp;nbsp;nbsp;nbsp;nbsp;Progressivism in the United States took place in the period between the Spanish-American War and the entry of the United States into the great World War. It was a time for change in America in all walks of life, as well as a time for reform. It was marked by Theodore Roosevelts 7 and a half years in office, the Rough Rider put it upon himself to make the first strides towards reform. These reforms included the cracking down on illegal monopoliesRead MoreEssay on The Progressive Era873 Words   |  4 PagesThe Progressive Era The turn of the century was marked by a movement known as the Progressive Era, during which many groups sought to reshape the nations government and society in response to the pressure of urbanization and industrialization. Progressives were mainly members of the Post-Civil War generation that made an attempt to master a world much different then that of their parents. With the rise of big business and industrialization came several problems associated with the economicRead MoreProgressive Era Dbq Essay1119 Words   |  5 PagesDuring the Progressive Era, pressure from labor, suffrage, and conservation movements profoundly changed the course of American history. Many of the reformers ideas clashed with the male-dominated, capitalist economic structure present at the turn of the century. Some of the intended reforms opposed the current system, but the level of social unrest necessitated change. Businessmen and activists alike initiated the reforms during the Progressive Era. Government, due to the intention of calming theRead MoreThe Progressive Era Essay example1010 Words   |  5 Pagescame to a close a new epoch, known as the Progressive Era emerged in response to industrialization. This early 20th century reform movement pursued control of the government to the people. In order to reinstate economic opportunities and to correct inequity in Am erican life. Progressives believed that government could be used as a powerful tool for social improvement (Gillon, Matson 2009). Although the Progressive ideal was presented by numerous Progressive authors of different genre, together theyRead MoreGoals of the Progressive Era Essay1051 Words   |  5 Pagesaspects of society while conservatism stresses gradual change in society but promotes tradition rather than change. The Progressive movement from 1901 to 1917 worked to improve aspects of society that grew out of problems which occurred during the Industrial Age. The goals of the Progressives were to stop monopolies, corruption, inefficiency and social injustices. Both progressive acts and amendments were being passed to deal with social ills, corruption in politics and corporate America. The periodRead More The Progressive Era Essay example764 Words   |  4 Pages The Progressive Era The progressive era was a time of great change, the way people thought and what they did began to change quickly. Industry and business also changed a great deal in this era, with the many new inventions and strong businessmen things where rapidly changing. The progressive era lasted about 40 years, from 1879-1920. In 1879 Tomas Edison invented the electric light, I guess you could say he just lit the way for may other inventions that people made during this time period. TheRead More Various Interpretations of the Progressive Era Essay2820 Words   |  12 Pagesâ€Å"What was the Progressive Movement?†[1] Historian Peter G. Filene presents this question in his article, â€Å"An Obituary for ‘The Progressive Movement’†, in order to introduce the reality that for decades scholars struggled to propose an answer to this question. They have and still do struggle because there are many ways to consider this question and qualify the Progressive Era: such as its definition, time frame, significant turning points and important people, goals, successes, and failures. GivenRead More Women in the Progressive Era Essay2115 Words   |  9 PagesMillions joined civic organizations and extended their roles from domestic duties to concerns about their communities and environments. These years, between 1890 and 1920, were a time of many social changes that later became known as the Progressive Era. In this time era, millions of American s organized associations to come up with solutions to the many problems that society was facing, and many of these problems were staring American women right in the face. Women began to speak out against the lawsRead MoreEssay on Childhood and Child Welfare in Progressive Era964 Words   |  4 PagesHistory since 1877 Quinney Spring 2010 PROMPT FOR ESSAY #1 Based on your reading of The American Promise and James Marten, Childhood and Child Welfare in the Progressive Era, answer the following essay prompt. Your essay should be a minimum of 1000 words and a maximum of 1500 words. Be sure to make specific reference to and cite specific examples from your reading as evidence to support your answer. 1. Define the Progressive movement in your own words. 2. Begin by identifying

Australian Organizations are Prone to Cybercrime for Dilemma

Question: Discuss about theAustralian Organizations are Prone to Cybercrimefor Ethical Dilemma. Answer: Introduction In this particular essay, primary concern is put forward as Australian organizations gradually becoming easygoing targets for cyber criminals. Majority of Australian organizations are turning in to low-hanging fruit as lack of appropriate controls exists for cybercrime. Therefore, an ethical controversy emerges where a decision should be made among possible actions; though possible actions are not adequate to resolve the ethical issue (Hursthouse, 2013). In this essay, this concern is analyzed in view of four ethical theories that are mentioned as utilitarianism, deontology, virtue and contract. These theories, their implications towards primary concern, critical viewpoint are discussed for raising arguments (Ferrero Sison, 2014). Moreover, the ethical outcomes and analysis is summarized for providing recommendations. The recommendations are included in later section so that ethical approach can be effective for handling cybercrime threat for Australian organizations. Australian Organizations are Prone to Cybercrime: Ethical Dilemma Discussion Background: As in current context, Deloittes Asia pacific unit leader, James Nunn-Price told that organizations were unable to report against ransomware. Ransomware locks the user from accessing systems until they make a ransom amount of payment to the attacker; rather perpetuate the crime; organizations are paying ransom amount of money (Condie, 2016). Deloitte leader also exclaimed that several Australian organizations are paying money just because the organizations are realizing payment of money is easier than investigate ransomware incident (Tonge, Kasture Chaudhari, 2013). Australian organizations have huge funding support from external and internal corporate and they can afford few hundred dollars. In this situation, Australian organizations are choosing an apparent decision with paying money to resolve the ransomware issue. The companies think they are not gullible rather they are making conscious decision. Most likely, they are sorting the problem out by just paying the atta ckers and carrying on their business (Andress Winterfeld, 2013). In this way, ransomware incident was kept under control until the number of involved accounts escalated and victim organizations reported to federal police. Former FBI cybercrime special agent Mary Galligan, declared that involved accounts were not protected well enough. The protection level was not at simple password protection or granting access and management; whereas, protection level was quite poor; causing criminals to bully banks and organizations as weakest kid on the block (Condie, 2016). CERT Australia, partner agency and computer emergency response team, combined together responded to more than 11,000 cybercrime incidents during 2014 to 2015. Tommy viljoen, leader of Deloittes risk advisory and security team told that business entrepreneurs need to understand about cyber security and finance values. Tommy Viljoen put up two different scenarios as when someone asks to fix bank account reconcilement that is under poor shape for six months and system is hit by malware and patched for few years (Miller et al., 2013). For first scenario, organization responds responsibly and promptly taking consideration of appropriate steps to res olve the issue. However, in the second scenario, organizations still cannot understand the urgency of removing malware issue from system. Therefore, risk advisory security team leader thinks that Australian organizations and banks need to conduct several activities to stop becoming easy targets for cybercrime. Implications from Utilitarianism ethical theory: Utilitarianism ethical theory is utilized for identifying major utilities for any action that would be adequate for increasing advantages of actions. As per Utilitarianism ethical theory, the Australian organizations should assess the malware and ransomware consequences and outcomes inevitable for organization. Utilitarian argues about the consequences being several numbers of individuals for given society deserving moral deliberation (Von Solms Van Niekerk, 2013). As per the theory, Australian organizations should not pay the ransom demanded by the attackers. Paying ransom is most realistic decision for resolving the issue though; paying money cannot guarantee unlocking access to stolen files. Therefore, earlier the files should have proper and secured backup storage; so that in ransomware incidents, the files can be restored from backup. Best way is to remove the victim system and remove the threat from network architecture (Chakrab arty Bass, 2015). Therefore, ethically appropriate action should be taken as not to pay ransom and remove threat by removing affected system and recover files from good backup. Implications from Deontology ethical theory: Deontology helps to analyze morality behind an action that is entirely dependent over rules and regulations for organization. Deontology ethical theory can determine some rules, policies, and regulations on which ransomware issue can be resolved (Hayry, 2013). Prone organizations should implement Symantec Endpoint Protection 12.1 (SEP 12) so that spyware protection policy can be generated for handling ransomware threats. Default policies can be edited though; the SEP and protection policy contains specific details for mitigating threat. In Virus and Spyware Protection Policy, the download protection feature can be utilized with specific modifications (Dierksmeier, 2013). Modifications in policy can result in to detection of ransomware threat and enabling suitable measures for preventing the threat. Endpoint anti-virus can be used with Virus and Spyware Protection Policy enabling quarantine the risk. Implications from Contract Ethical theory: Contract based ethical theory states societal lawfulness and originality; this theory is dependent on socio-contract model providing motivation to be moral and develop moral system with rules (Hursthouse, 2013). As per contract-based ethical theory application, bank and organizations heads and authority should be made aware about ransomware threats and its consequences. Authorities should know ransomware threat vector is spear phishing that employs unsolicited mail from unknown sender and attachment for executing the attack (Ferrero Sison, 2014). Therefore, employees should not check unidentified senders and their mail attachments and it is crucial to handle the unsolicited mails with specific actions. To resolve unsolicited mail; mail server should include filter for mail content scanning and block potential attachments that can pose major threat. Implications from Virtue Ethical theory: Character-based ethical theory pinpoints person character or virtue as primary element that is not related with rules. Therefore, as per virtue-based ethical theory, current ransomware threat can be resolved with putting user restrictions. Ransomware threat can easily peek inside mapped drive through encrypting data (Chakrabarty Bass, 2015). User access restriction can provide limitations to mapped drives so that the attack cannot encrypt files from mapped drives. Therefore, individual user should be restricted from endless access inside mapped drives of mainframe. Moreover, critical, sensitive, transactional data should be kept in secured backup. This particular backup solution should be contained in removable media and should be stored disconnected from network server (Miller et al., 2013). Removable and isolated backup solution is most important safeguarded data from ransomware threat. Conclusion and Recommendations This particular essay addressed primary situation for Australian banks and organizations facing real cybercrime threats and attacks. The essay considered consequences of this concern, duties to be performed to mitigate the concern, contract and character ethics for analyzing appropriate activities to resolve threat. Ethical theories are applied to show justification on whether the prescribed actions can be adequate with utilities, policies, socio-contract model, and virtue of individual or not. The Australian organizations should incorporate proper measures and actions to prevent ransomware threat while not paying ransom amount to resolve the threat. Therefore, applying ethical theories and proper implications of them obtains list of recommendations that could be helpful for Australian organizations to resolve ransomware threat properly. First, the organizations should incorporate removable backup storage for sensitive and critical files. Backup storage should be placed in workstation and it should be accessible during ransomware incident. Secondly, the organization should not pay ransom to the attackers. Paying ransom can never stop and prevent the attack; resulting in continuously posing threat. Thirdly, the affected systems should be removed from internal network architecture. End point should be incorporated with anti-virus solutions for enabling quarantine feature to reduce impact of threat. Finally, the mail server should be filtered for mail content scanning and stopping malicious attachments from unsolicited mails. These recommendations are justified with utilitarianism, deontology, virtue and contract ethical theories. References Andress, J., Winterfeld, S. (2013).Cyber warfare: techniques, tactics and tools for security practitioners. Elsevier. Chakrabarty, S., Bass, A. E. (2015). Comparing virtue, consequentialist, and deontological ethics-based corporate social responsibility: Mitigating microfinance risk in institutional voids.Journal of Business Ethics,126(3), 487-512. Condie, S. (2016). Australian companies 'open to cyber crime'. The Sydney Morning Herald. Retrieved 11 May 2017, from https://www.smh.com.au/it-pro/security-it/australian-companies-open-to-cyber-crime-20160201-gmiwrw.html Dierksmeier, C. (2013). Kant on virtue.Journal of Business Ethics,113(4), 597-609. Ferrero, I., Sison, A. J. G. (2014). A quantitative analysis of authors, schools and themes in virtue ethics articles in business ethics and management journals (19802011).Business Ethics: A European Review,23(4), 375-400. Hayry, M. (2013).Liberal utilitarianism and applied ethics. Routledge. Hursthouse, R. (2013). Normative virtue ethics.ETHICA,645. Miller, S., Mameli, P., Kleinig, J., Salane, D., Schwartz, A. (2013).Security and privacy: global standards for ethical identity management in contemporary liberal democratic states(p. 291). ANU Press. Tonge, A. M., Kasture, S. S., Chaudhari, S. R. (2013). Cyber security: challenges for society-literature review.IOSR Journal of Computer Engineering,2(12), 67-75. Von Solms, R., Van Niekerk, J. (2013). From information security to cyber security.Computers Security,38, 97-102.

Marketing Plan for Halal Frozen Food Essay Example

Marketing Plan for Halal Frozen Food Essay This marketing plan was specifically created for Halal Frozen Food Retail Shop. Executive Summary Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U. S. , Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics and tabloids gave a good opportunity to the Malaysian’s entrepreneurs to produce verities of halal food product like frozen food, beverage, snack and etc. The market for halal food in Malaysia still big and not fully tapped. Our first frozen food retail shop will be located at Bangi Kompleks PKNS or somewhere nearby neighbourhood. Due to high number of muslim community, the area is the best place for our first outlet for frozen food retail shop. 2. 0 Situation Analysis In Malaysia retail shop is very common and it is the best option to those who need to save their time in looking on specific product. Some of well known retail shop in Malaysia like 7-Eleven, 99 shop and among bigger like Tesco, Carrefour and Giants. Biggest retailers always mix the halal and non halal product lumped together. Our retail shop repertoire varieties of halal frozen foods like fish, seafood, meat products, potato products, vegetables, fruit, pizza, ready meals, Malaysian traditional food, bakery products and desserts. 2. 1 Local Market Summary Consumer expenditure in food consumption is very important in daily life. We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Most people who are very busy with work prefer having the food that can be serve less than an hour. However, most of the foods which ready in the market nowadays are not served according to Islamic requirement and the halal status is hesitant. Likewise, the need to have one stop centre of frozen food halal product is seemed to have an impact to the Muslim Community. Our aim first is to create awareness and the needs for them to have one halal stop centre. Bangi was a famous city as an elite area because of most of UKM lecturer stay in that area. Most of them considered potential customer to our business. Bangi comprises of condominiums, bungalows, terrace houses and apartments. Apparently, more than 8 condominiums and apartments are already complete. All the residences are for sale and rental, so it is expected that the household income is within RM50, 000 $100,000 per year. 2. 2 Overseas Market The market of overseas will be tapped once our positioning in the local market is strong. [pic] 2. 4 Market Needs †¢ Quality certification: All products must be fully certified by JAKIM or Halal Bodies. †¢ Quality product: All products must reach to certain ISO standard before it is marketed to the consumers. Accessibility: Product can be delivered direct to consumer. †¢ Customer service: The buyer will be impressed with the level of attention that they received. †¢ Competitive pricing: All products will be priced competitive (possible because of selling direct to buyer thus avoiding middle man/third party). †¢ High quality product: produce will fulfill international requirement. 2. 5 Market Trends The market for halal frozen food is growing in Malaysia. From my observation verities of the frozen food products especially produce by small medium enterprise are still lacking in marketing even though their quality is equal from bigger company. Our retail centre will help to promote them so our customers have lots of option to choose. As a muslim country, the supply of halal products is good but the consumers acceptance is still low and indifferent. The situation contributes towards this trend are: †¢ Market supply: Many food manufacturers are now producing halal product under JAKIM certification. However, many big retails convenient stores are not willing to accept their products due internal competitions and other factors. †¢ Presentation/appearance: Presentation must consist of Islamic Element to display the concept under Halal Food. Health consciousness: Islamic products are basically upholding cleanliness as part of the preparation process. Therefore, halal food Asian people have beginning to be more health conscious and we will select the best product that has been produce using proper technique inherently healthy product. 2. 6 Market Growth In the current economic situation the market for halal frozen is gr owing. The market for frozen food in Malaysia increased at a compound annual growth rate of 3. 6% between 2003 and 2008. The frozen meat products category led the frozen food market in Malaysia, accounting for a share of 42. 9%. 2. 7 SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing the Retail frozen Food Halal Shop. 2. 7. 1 Strengths †¢ Untapped market for retail frozen food halal products is still in great demand. †¢ Halal Frozen Food Industry Agro technology and support available from government agencies. †¢ Financing available from MARA and Government Grant. †¢ High-quality and healthy product offerings that exceed competitors offerings in term of price, quality, and service. †¢ Higher than industry margins due to production efficiencies and direct distribution to customers. 2. . 2 Weaknesses †¢ New emerging products and lack of concept awareness. †¢ A limited marketing budget to develop brand awareness. †¢ Malaysian consumers remain price conscious, regardless of an interest in branded goods, and investment in innovation must therefore be measured †¢ against the limited price at which such goods c an be sold †¢ Consumer preference for fresh food, even at the premium end of the market, limits processed and frozen food opportunities in the country 2. 7. 3 Opportunities †¢ Inflation – demand for halal food increase. †¢ Growing market with a significant percentage of the target market . The ability to develop long-term commercial contracts which should lower costs associated with product and price management. †¢ Local and overseas market †¢ The government is actively encouraging investment in the agro-industries, offering a new package of incentives to those entering the market †¢ Food and beverage innovation remains a proven growth avenue, creating opportunities for manufacturers long after market maturity is reached †¢ Malaysia’s emerging status as a regional halal centre of excellence gives it excellent competitive differentiate and should help it attract investors 2. . 4 Threats †¢ An out of state, already established comp etitor that has decided to make customer service and flexibility their selling point. (The halal Frozen food retail shops will focus on target market, product quality and exceptional customer service) †¢ Product Variation: Threats on variation products from non halal food manufacturers. †¢ Should either/both Germany’s Metro or US-based Wal-Mart enter Malaysia as rumored, competition would rapidly intensify making life difficult for even mid-sized industry players. 2. 8 Competition There are three types of competitors that Red chilly faces: . Similar local farmers: These are very similar operations to Halal Frozen Food Retail Shops, sometimes larger or smaller. There appears to be room in the market for multiply as most of the retailers sell out their products each day at the same target market. 2. Large distributors: who will normally monopolies in bulk buying from farmers and control the market/price. 2. 9 Product Offering Frozen Food Retail Halal Store will concen trate solely in marketing and distributing only halal product to the customers. 2. 9. 1 Keys to Success Exceed the customers expectations. Halal Frozen Food Retail Shop will: †¢ Increase number of halal products. †¢ Create awareness about frozen food halal products. †¢ Generate repeat business. †¢ Increase the transactions amount per whole seller/direct customer. †¢ Increase the number of whole seller/direct customer by creating loyalty program. 2. 9. 2 Critical Issues Due to the growing number of retail shops in Malaysia, the retail halal frozen food store must have its own branding in order to capture the specific market. The awareness for halal food requirement must be emphasized from time to time by the product owner or the government. . 0 Marketing Strategy Halal frozen food retail shop marketing budget is very limited so the strategy will be simple. We will develop direct relationship or partnership with MARDI and whole seller/Chilly based food processor locally and overseas halal frozen food based producers (e. g. Muslim Best in Malaysia). This partnership strategic partnership is very es sential in ensuring the ready market for halal frozen food. 3. 1 Mission Retail halal frozen food mission is to provide the highest-quality, healthy best selected product. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 3. 2 Marketing Objectives 1. To maintain positive growth each year. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate ‘brand’ equity among whole seller and direct customer. 3. 3 Financial Objectives 1. Realize a 10% increase in gross profit margins through efficiency gains every year. 2. Reduce the overall cost associated with product delivery by 10% by the end of the first year. 3. 4 Target Markets Halal frozen food retailer has two distinct customers: . Direct Retailer/consumers. This is where we sell direct to the big retailer (hypermarket) or small time retailer (wet market vegetables seller) who will in return sell it direct to customer. 2. Whole seller. Work together with company producing halal frozen food based product. To be even more specific, will be working together in setting up strategi c alliances with big and establish halal frozen food based product produces locally and overseas. The advantage of having this type of relationship is to guarantee market which is very important in the initial part of Red Chilly. . 5 Positioning Market positioning for halal product is based on the following: †¢ Professional in dealing with it customer †¢ Flexible. †¢ Produce high-quality producer. †¢ Reliable. 3. 6 Strategies The single objective is to position halal frozen food retail shop as one stop centre for halal food. Anybody who walks in to buy any product from our store must not be doubtful of the halal content of the products. The readily market of halal food must makes halal products to be easily marketed and sold to the consumer. The marketing strategy will seek to first create customer awareness regarding product and services offered, develop the customer base, and work toward building customer loyalty. This message will be communicated through a variety of methods. The first method will be through JAKIM, MARDI, other government agencies and later testimonial by working together with establish chilly based produces in the country. 3. 7 Marketing Mix Halal frozen food retail shop marketing mix is comprised of the following approaches to price, distribution, advertising and promotion, and customer service. Pricing: All halal frozen food pricing scheme will be divided into two that is for Bulk buying and direct retailer/customer. †¢ Distribution: Consumers can collect the products at the store or have them delivered according to the arrangement agreed. †¢ Promotion: A mixture of advertisements and networking will be used to increase visibility for retail halal shop for the local. †¢ Customer serv ice: The feedback from customers is very important in maintaining the quality of the service and products offered to the customers. The needs and wants of the customer must be fulfilled in order to maintain good profit. In the long term, this investment will pay off with loyal customer. 3. 8 Marketing Research Government Agency like HALAL HUB Malaysia and other halal food processing company is the main reference for our marketing research. The main purpose is to get the information about the demand and actual product usage in the market especially local as well as oversea market. 4. 0 Financials This section will offer a financial overview of Halal Retail Store as it relates to the marketing activities. It will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. INFLOW |   |   |QTR |1QTR |2QTR |3QTR |4QTR | | | | | | | | | | |a) Sales revenue | | | | | | | | | | |936,000 |561,600 |936,000 |936,000 |936,000 | |b) Services labor charges | | | | | | | | | |36,000 |21,600 |36,000 |36,000 |36,000 | |   |   |   |   |   |   |    | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Re turn on revenue | |-34% |20% |20% |20% | 4. 1 Break-even Analysis The Break-even Analysis indicates revenue to reach the break-even point at quarter 2. 5. 0 Controls The purpose of halal frozen food retail shop marketing plan is to serve as a guide for the company. The following areas will be monitored to gauge performance: †¢ Revenue: monthly and annual. †¢ Expenses: monthly and annual. †¢ Repeat business. †¢ Customer satisfaction. 5. 1 Marketing Organization Halal Retail Store is responsible for all marketing activities. 6. 0 Conclusion Overall marketing point of view for the market for halal frozen food product is still big and not fully tapped for local and oversea especially in Islamic country. The manufacturer for halal frozen food product has to work hard to build their brand image and awareness so that the needs for it will increase in future. At the beginning the halal frozen food will concentrate more in marketing and distributing the local halal food based on demand. In future it will slowly joint venture through the strategic alliance to venture to other halal product to strengthen the business. [pic][pic]